Strategic design advisory for organizations building product teams, and personalized mentorship for designers navigating their careers.
From setting up your first design team to scaling mature design organizations, we bring hands-on expertise across every stage of the journey.
Build your design function from scratch. We help you define roles, hire the right people, establish workflows, and create a team culture that delivers.
Evaluate where your organization stands on the design maturity spectrum and get a clear roadmap for leveling up capabilities, processes, and impact.
Align your product experience with business goals. We craft user-centered strategies that connect research insights to product direction and stakeholder buy-in.
Establish scalable design operations — from design systems and tooling to review cadences, handoff standards, and cross-functional collaboration frameworks.
Set up or improve your user research practice. We help define methodologies, integrate research into product cycles, and build a culture of evidence-based design.
Navigate AI integration in your design process. From AI-powered prototyping to intelligent design tools, we help your team adopt AI where it matters most.
One-on-one mentoring for designers at any level. Portfolio reviews, career path planning, interview prep, skill development, and growth trajectory coaching.
For design managers, directors, and VPs navigating organizational influence, team growth, stakeholder management, and strategic decision-making.
Custom workshops on design thinking, storytelling, UX methodologies, service design, and cross-functional collaboration — tailored to your team's needs.
Every engagement begins with understanding — and ends with a team that knows exactly where to go next.
A free initial conversation to understand your situation, challenges, and objectives. We assess the fit and outline potential approaches.
Deep assessment of your current state — team structure, processes, tools, maturity, and pain points. We map the landscape before prescribing solutions.
A tailored roadmap with clear priorities, milestones, and actionable recommendations. You'll know exactly what to do, when, and why.
We stay engaged through implementation with regular check-ins, advisory sessions, and adjustments as your team evolves.
Whether you're building a team or building a career, we have the right advisory track for you.
We work with CTOs, VPs of Product, founders, and design directors who are establishing or transforming their design capabilities.
Personalized mentorship for designers at every stage — from junior designers finding their path to design directors shaping org-wide impact.
Tarsim was born from 15+ years of hands-on experience in digital product design, user experience, and team leadership. What started as a full-stack development practice in 2007 evolved into a deep specialization in product design and UX strategy from 2016 onward.
Today, we bring that breadth of experience — from writing code to leading design organizations — to help companies build the right design teams and help designers build the right careers.
"Great design doesn't emerge from tools or processes alone — it emerges from teams that know why they're designing and who they're designing for."
Our approach is grounded in evidence-based frameworks and systematic thinking. We don't offer generic playbooks. Every engagement is shaped by your unique context — your industry, your culture, your people, and your stage of growth. We believe in building capabilities, not dependencies.
Mohsen is a senior design leader with over 15 years of experience spanning product design, user experience strategy, and design team management. His career began at the intersection of design and engineering — building full-stack products before specializing exclusively in product design and UX leadership.
He currently serves as VP of Design at a leading Big Data company, where he oversees product design, design systems, and experience strategy at scale.
Our advisory team — Beyond the founding practice, Tarsim works with a network of specialized design consultants. For initial consultations and specialized domains, our vetted associates ensure you always have access to expert guidance, even at peak demand.
Whether you're setting up a design team or setting up your career, the first step is a conversation. Book a free discovery call.